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Are Plastics Truly Kitchen-friendly? No doubt plastics are the backbone of modern kitchens. From storage containers to water bottles to cutting boards and microwave covers, plastic offers durability, affordability and …

The Reality of Entrepreneurship Young generation describes Entrepreneurship as a journey of freedom, innovation and success. Social media celebrates overnight wins, funding announcements, and flashy exits. However, these also involve …

From Zero to Recognition Each brand that is widely covered in the media today was one’s a startup with no support. Whether it’s a global corporation, a digital-first startup, or …

The Shift in Consumer Buying Behavior The consumption patterns of consumers have changed dramatically in recent years. Consumers no longer rely on local market places and retail chains to discover …

From Startup Mistakes To The Journey of innovation, freedom, and rapid success Journey of innovation, freedom, and rapid success is how we often describe the process of building a startup. …

Intermittent Fasting: A Growing Health Trend Have you ever come across the recent trend of Intermittent Fasting and wondered what it is? Over the past few years, Intermittent Fasting has …

Scroll through Instagram, Facebook, Google maps or Tripadvisor, you will come across a notable issue – a sharp rise in negative reviews for highway Dhaba’s. What once symbolized comfort and …

India has one of the most diverse and dynamic marketing ecosystems in the world. Because of the population, multiple languages, cultures, and income groups, marketing in India is not a …

December isn’t merely the last month — it’s a feeling. A profound pause, like a deep breath before life’s relentless rush. Cold air descends, and the inevitable question echoes: Where …

Zara Paul and Aaron Morris are co-founders of Choppity from the United Kingdom with a strong technical background. They both studied computer science, which helped them gain a deep understanding …