We have all heard the famous saying that success comes to those who strive hard for it and Huda Kattan is a prime example that shines bright in the beauty industry. She is the founder of Huda beauty, now worth over $1 billion. She was born in Iraq, Oklahoma and later moved to Dubai in the year 2006 with her family.
Huda was always a makeup enthusiast and wanted to delve deeper and gain knowledge in the field. She started her career in beauty when she was laid off from her corporate job as a financial advisor. Her curiosity and never giving up attitude led her to attend Joe Blasco Makeup School in LA.
She later gained exposure when she started doing makeup for celebrities such as Eva Longoria and Nicole Richie. Huda returned to Dubai and became makeup artist for Revlon. But she kept feeling that something was missing out despite a career in her desired industry!
Sharing Beauty Knowledge: Huda Kattan’s Empowering Platform
Huda Kattan was always passionate about sharing information that she knew with others and empowering them. This is how she started sharing her insights on beauty tips and tricks on Hudabeauty.com. The platform gave a spotlight to all the talented makeup artists, photographers and models in the industry. Huda beauty became a safe spot for people to share their insights on beauty in a comfortable way beyond any beauty standards.
While Huda was writing beauty blogs at Huda Beauty, the major turnaround occurred in 2013 when she created the faux eyelash range with her sisters Mona and Alya. Her unique approach to design and quality filled a market gap, quickly making her lashes a must-have among beauty enthusiasts. Huda Kattan shares beauty tutorials, product launches, and personal insights, making her an icon and inspiration for aspiring beauty entrepreneurs worldwide. Her sister Mona suggested creating her own brand which later got an initial investment of $6500 from her elder sister, Alya. Their hard work and determination led them to sell these eyelash ranges at Sephora, Dubai.
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Huda beauty is now considered the world’s fastest growing beauty brand. What started as a humble business has now captured a huge market share and become the number 1 Beauty Instagram account in the world with over 26 million followers and counting! Huda Kattan’s experience in the beauty industry has allowed her to expand the range to include liquid lipsticks, lip contour pencils, textured eyeshadow palettes and complexion products – all of which have been instant best-sellers across the globe.
The brand is determined to move ahead to create products that give people the power to express themselves no matter who they are, or where they are from. Her brand is now more than just cosmetics it is about redefining beauty standards. Huda Kattan believes that beauty should not be about how much one spends, but how confident they feel.
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