In a world where fast and processed foods are dominating the market, Sahil Jain and his mother, Meena Jain decided to redefine healthy eating with their unique millet centered brand, MIGHTY MILLETS.
Meena Jain, a well-versed nutritionist, and her son, Sahil Jain, a Chartered Accountant, committed their expertise together to build a thriving business which would promote fitness and wellbeing and also a good revenue.
From Corporate Life to Entrepreneurship
Sahil Jain, worked at a prestigious accounting firm. But after years of working in the corporate sector, he had found himself trapped in a routine he couldn’t stand. He revealed that once he finished all his work by 3, but his senior asked him not to leave before the director. That incident made it clear that he wanted a break from corporate life and to work towards his passion for building his own brand. Influenced by his mother’s deep expertise in nutrition and her a deep dedication to promote healthy eating, he chooses to follow a new path.
A Mother’s Healthy Choice
Being a health-conscious mother and nutritionist she was always inclined towards natural and home cooked meals. After observing how the market was flooded with nutrient – poor snacks, she began exploring millets, small cereal grains which are full of protein, fiber, and essential nutrients.
In 2018, the duo decided to start their own snacking brand, Mighty Millets with a vision of making healthy snacking handy and delicious. They started off with simple homemade products and started vending them locally. The response was highly favorable, proving that there was demand for clean and nutritious food in the market.
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From Ladoo Bars to 50+ Millet Delights
They started small with simple Ladoo bars, but due to overwhelming response they expanded their product line. Today Might Millets have over 50 ranges of snacks and meals, including millet granola, energy bars, millet cookies, vegetable chips, pancake mixes, millet noodles and pasta. They are all made with no synthetic preservatives, no processed sugar and no unhealthy additives.
From Local Families to Luxury Hotels
They started with selling their products locally, but with increased demand they soon expanded to retail shops, online stores, and more. One of their major achievements was getting their products into luxury hotels like JW Marriot and Taj Group, where they are now present as premium health food options. Although there were more snacks companies dominating the market, they differentiated themselves by quality and health benefits.
Boosting Business comes with Challenges
Investment, quality control and speedy production where needed to expand Mighty Millets. That’s when Sahil decided to make prominent decisions for boosting business and demanding them to focus on areas such as product innovation, brand building, sales, and quality assurance. This goal-oriented move helped them grow rapidly increasing their revenue significantly in 2023-24, with an ambitious agenda to collect up to twice the amount in the coming years. They aim to launch new product lines and expand their availableness in retail stores across India.
A Mission for Healthy Living
Mighty Millets is proof that when expertise, vision, and passion come together, remarkable things happen. They aren’t just selling products but also educating people on healthier lifestyle choices as they actively participate in health and wellness programs. Sahil Jain and his mother, believes that “Eating Healthy should be Lifestyle” and the change comes from awareness. Where they aim to transform eating habits by switching to healthy options.
